How can you get yourself on a radio show? Easier than you realize, because they’re hungry monsters, so their hosts are often looking for good guests.
This morning I received an e-mail from a client who had been invited to speak on one, asking for some tips. Here is my response:
- Be yourself, friendly, comfortable, casual, as though you were sitting around a table with friends. You are.
- Listeners can hear a smile – or a frown. Stay friendly and pleasant. Don’t get too serious.
- Avoid legal language. Tell stories, talk about people, their frustrations and problems and how you helped. Not what documents you drafted or what statutues were involved.
- Talk to the host, not the audience. Most “sponsored” radio shows have tiny audiences, so don’t expect a rush of business. The most important person you are talking to is the host, who can likely refer you business frequently. So be a good, interesting guest, and make the host look good. You’ll get invited back.
- By the end of the program, make sure you have told enough stories so that people know what you do, who you work with, and that you’re good at it.
- Make sure they know how to reach you – phone and e-mail addresses.
Someone you know – or would like to know – has a radio show. Call them and offer to help them out.