DON’T DON’T DON’T Use Free Email Like Google, Yahoo, MSN

Just received my third spam e-mail this week from a friend who uses the free Yahoo email service.

If you value your professionalism – if you value your ethics, and the security of your client communications, DON’T use free e-mail because there is absolutely NO security, and your contact list and the contents of all your e-mail is in the cloud for anyone who wants to grab it.

You DON”T have to have a website to have a secure email with your own domain name. It’ll cost you about $7 a month plus the cost of buying your own domain name, which is a one-time charge of maybe $6-12. If that’s too expensive, maybe you’re in the wrong business.

It’s easy. Here’s how.

Go to http://www.godaddy.com/. Find the “All Products” link at top left. Click on it. A menu will drop down. Click on “Email.” Another menu will pop up. Choose “Business Email.” Another page will pop up. Choose the center one, “Business Email.” When you do, yet another box will pop up which will urge you to upgrade to unlimited e-mail. Do it. You’re now up to a grand total of $6.99 per month for a complete e-mail interface, unlimited e-mail storage, 10 email addresses and a shared 10-user calendar. Or stay with the basic.

If you don’t have a domain name, you’ll need one, so follow the second option through and find one that works for you. Add another flat fee of maybe $6-12.

Finally, now that you have your own domain name, bite the bullet and create your own website. if you have even basic computer skills, you can do it yourself, or turn it over to your 13-year-old relative. But you do need one, now that you have your own web address for email, because as soon as the recipient gets your e-mail and sees the domain name, they’ll try to look you up. So you’d better be there.

The fact is, you really, REALLY REEAALLY need a website, especially if most of your business comes from referrals. Because increasingly, when someone gets your name from a referral source, they’ll check you out on the web before calling. So, if you don’t have a website, there are who knows how many people who DON’T call you, even though someone referred them to you.

So. A stealth way to push you to get a website – as part of FINALLY getting safe, secure email.

If I can offer any further thoughts, shoot me an e-mail at dustin@attorneysmasterclass.com.